Essence has a lot of lip products. Their lipsticks are more like colored lipbalms and not a real lipsticks. All About Cupcake is a dark pink lipstick without shimmer and with a pleasant smell. It's not very pigmented and longlasting, but it does moisturizes my lips.
And here is All About Cupcake on my lips. This lipstick is about two shades darker than my lips, so I like to use it, because it gaves a bit color to them.